WHAT THE TRUFF?! Satisfies Extra Than Simply Your Tastebuds

When the great other people at TRUFF made up our minds to create the flavour explosion this is TRUFF sauce, they might have stopped there and nonetheless long past down in historical past as one of the crucial cutting edge and fashionable meals pieces of the twenty first century. Their vegan, gluten-free sauces are available in quite a few flavors, with the extraordinary addition of muffins (black or white, relying at the label) making them a front-runner logo making at-home and on-the-go umami out there to everybody, no longer simply the culinary elite. 

However shaking up the meals business wasn’t sufficient for them. From social media to promoting, A-list influencer collaborators and inclusion in unique occasions and eating places, TRUFF has evolved a logo character not like anything else we’ve ever observed. Similar to a drop of TRUFF sauce to your tongue, TRUFF as a character is all over, hitting the entire candy spots to stick top-of-mind. 

The most recent eye-catching merchandise in TRUFF’s arsenal is the entertaining and informative YouTube sequence: WHAT THE TRUFF?! Every curated brief video “spotlights an exhilarating and numerous lineup of celebrities, influencers, and tastemakers to create questionably scrumptious foods the use of unusual and distinctive components,” explains TRUFF’s prodigious advertising crew. 

Since WHAT THE TRUFF?! first debuted on TRUFF Kitchen’s devoted YouTube Channel (imagine it or no longer they’ve much more sequence hosted on their primary web page, together with cooking presentations and extra), they’ve launched episodes with DJ deadmau5, Actor Cody Christian, UFC Ring Lady Brittney Palmer, with extra to return, together with Skateboarder Boo Johnson, YouTuber Mike Majlak, and Rapper GASHI

The episodes up to now were a amusing glance, no longer handiest into tips on how to use and cook dinner with TRUFF, however an intimate view into every visitor’s true character and who they’re as the actual particular person at the back of the personas they’ve so effectively constructed up. 

The following episode that includes Boo Johnson drops nowadays, Friday, April 15. You’ll be able to see it right here, and atone for earlier episodes at the similar web page. 

Satisfied snacking!

Updated: April 27, 2022 — 6:38 am